"Hype.la Is...
a service for artists, musicians, open source developers, poets, writers, anyone who makes something and wants to promote it."
A Fair Trade...
You trade small promotional blurbs of your artwork, music, open source software, etc. with other like-minded artists.
Totally Free...
The service is free to use by anyone, and you own your ads.
Not Cheesy...
Ad Networks are the used car lots of the internet.
Not Random...
Your ads show exactly where people put them rather than blasted at random on the interwebs in ways you'll never understand.
Ethical...
We have one cookie and don't use it to track you or your friends. The software that runs Hype.la is open source. We will never sell your data to another company. That's just low class.
Social...
The people in your social network are the best promoters of your work.
Ad Network
You could even say it's "Webrings 2.0" if you remember those.